There are no dumb questions, just dumb people… That’s how the saying goes, right?

I’m constantly researching music data, music interests, music trends, etc. on the internet.  My interest in music research started several years ago when I wrote my graduate thesis on the psychological motivation behind playing Guitar Hero and Rock Band.  Long story short, the #1 motivational factor behind playing a music based video game is the desire to play an instrument coupled with the lack of self-confidence in the individual’s ability to learn to play an actual instrument.   Wow, I just summed up 100+ pages in a sentence.  The point of my ramblings is this, as a marketer, I’m interested in understand an individual’s actual motivation for doing something, or buying something.  By understanding their motivations, I can cater my marketing to them.  That’s a nice way of saying that marketers try to exploit psychological weaknesses.  We’re really evil.


So, I came across this facinating website that poses the questing, “Could one’s musical tastes say something about their intelligence?”.  Without any research, my personal opinion would be, absolutely!  For example, I’ve never met an intelligent person who likes Nickelback, at least not someone I would consider intelligent (this study would also support my feelings towards Nickelback listeners).  I’m sure we have all had moments when we have thought, “Wow, this song is really stupid… Who likes this crap?”, and because of my latest web-finding, we now have a chart to support our opinions towards popular music.  For example, intelligent people like Beethoven (that’s a given), Sufjan Stevens, Ben Folds and U2.  Those who are intellictually-challenged prefer Lil’ Wayne, Beyonce, and The Used.  


Before sharing the chart, I should note that research isn’t necessarily scientific.  Essentially, the author used publically available infromation from Facebook to cross referenced average SAT/ACT scores with top 10 favorite bands from universities across the country.  Of course we have to remember the classic phrase from high school stats, “Coorelation doesn’t necessarily mean causation”.  While this study may not be scientifically accurate, it’s still pretty fun to look at. 


For the source material, please visit