Yamaha Entertainment Group of America has devised a new business model for rising and established artists, and has built a full-service recording and video production studio in Franklin, Tennessee to support the new venture. The new division will work with artists to record, produce, brand, publish, license, market, publicize and sell original audio and video content. Yamaha Entertainment Group of America will employ the services of Alternative Distribution Alliance (ADA)—a leading distributor of independent labels—to market, promote and distribute its releases.

“For nearly five decades, Yamaha has been the world leader in artist endorsements. It was a natural progression to take the next step and provide what our artists needed at a critical time in music history,” said Chris Gero, Founder of Yamaha Entertainment Group of America. “Our goal is to significantly enhance the services we provide, while maintaining the level of quality our artists have come to know us by. Not only do we stand behind the instruments our artists use to make music, but we also stand behind their talent.”

Currently recording in the Yamaha Entertainment Group of America studios is London-based rock band LEOGUN, affiliated with Elton John’s Rocket Entertainment Group. The band released, “Let’s Be Friends,” on September 11, 2012, and a five-song EP through Yamaha Entertainment Group of America on October 16 with a full-length album in February 2013. Yamaha Entertainment Group of America plans to release five records per year, including upcoming projects in queue such as an album celebrating renowned bassist Nathan East.

Yamaha has a long history of utilizing their vast artist roster and producing concerts, recorded music and films for its own promotional initiatives. This tradition will continue to expand and develop with the launch of Yamaha Entertainment Group of America, including a special production surrounding Elton John and his Las Vegas residency. Yamaha Entertainment Group of America served a pivotal role in the development of Elton John’s Million Dollar Piano, an elaborate Las Vegas production that features a custom-designed instrument. The group has filmed a documentary about the making of the piano and the show and has been contracted by Elton John to produce the live DVD release of the show.

Originally posted 2012-10-17 01:50:54.