Hard to believe, but it’s been 25 years since the first SXSW® Music and Media Conference—and aside from some marginal advertising, the way most people found out about was by knowing somebody who knew somebody. To say that times have changed since that initial event would trite—SxSW now attracts a global audience and covers not only music, but film and gaming as well. It has, in fact, become as much about technology as it is about music. On the other hand, it is still a place where you can set up on the street and play…and that’s where we come in. SXSW showcases hundreds upon hundreds of musical acts from around the globe on over eighty stages in downtown Austin… many others just wander in, set and play.  If you’ve not ever been to SxSW...here’s a little taste of what you’ve been missing.

Originally posted 2011-03-18 03:10:04.