SWAG!!! At the Shure booth 6641

Ok, ok, ok…… go get your free swag from the Shure Booth……. then read the factory propaganda from Shure *grin*….. 


ANAHEIM, CA and NILES, IL, JANUARY 14, 2010 – Shure Incorporated today reaffirmed its position as a worldwide leader in professional audio electronics by bringing personal monitor audio quality to a new level. The groundbreaking new PSM® 900 Wireless Personal Monitor System sets a new category standard by delivering an unprecedented combination of audio quality and RF performance to the most demanding professional events, installations, and tours.
"For well over a decade, Shure has been at the center of live performance with innovative wireless products that have allowed artists and performers to hear every nuance of their efforts while moving freely around the stage,” said Mark Humrichouser, General Manager of the Americas Business Unit for Shure. “With the PSM 900, we’ve built upon these innovations to create a new class of personal monitor, precision-engineered to deliver superior audio within a system that’s effortless to set up and unmatched in reliability. It’s an exceptional product with all of the hallmarks of Shure’s sound, and we couldn’t be more excited to bring it to market.”
At the heart of the PSM 900 system are a rugged, all-metal, ultra-thin wireless bodypack receiver (P9R) and a half-rack single wireless transmitter (P9T). The PSM 900 also will be available with Shure’s newly-introduced SE425 Sound Isolating™ Earphones, which feature enhanced sound signatures and premium dual speaker technology in a small, lightweight design. Unlike earlier SE models, the SE425 features a unique, detachable cable and formable wire at the earpiece giving performers accurate sound and a secure fit.   
The new PSM 900 Personal Monitor System combines the very best in features and performance including:
Superior, Accurate Audio Quality. Using Shure’s patented Audio Reference Companding – a more efficient process for compressing audio signals prior to transmission – and advanced digital stereo encoding, the PSM 900 delivers a more natural sound with less noise and greater dynamic range than competitive wireless audio systems. The result is a lower noise floor and crisp, clear sound at all audio levels. The PSM 900 provides tight, controlled bass response and unparalleled stereo separation.
Exceptional RF Performance. The PSM 900 takes Shure’s reputation for RF performance and reliability to a new level.   Advanced technologies provide robust performance in difficult RF environments.  The PSM 900 receiver features the same front-end filter as Shure’s UHF-R® Wireless System, as well as Active RF Gain Control that automatically reduces receiver sensitivity when an overload of RF signal is detected. The PSM 900 provides the most stable RF performance of any monitoring system on the market.
Compact, Ultra-thin Bodypack. The P9R is the thinnest personal monitor bodypack available, yet it doesn’t compromise features for form. For maximum flexibility, the PSM 900 includes CueMode, a patent-pending feature that allows users to audition up to 20 different monitor mixes on a single bodypack at the touch of a button. Any P9R can be used in CueMode so that monitor engineers can quickly hear each performer’s mix, without the need for any additional equipment. The all-metal P9R is also rugged enough to withstand the abuse of nightly performances but packs advanced features like MixMode® technology, which allows performers to easily set their own levels and create the mix they want without affecting others on stage.
Simple User Interface. Even the most demanding professional applications requiring multiple RF channels witness vastly improved efficiencies through a near effortless set-up. Utilizing Scan and Sync technology, audio engineers can easily analyze the RF environment for interference and identify available compatible frequencies within seconds.  In addition, the dedicated RF Mute feature gives users the ability to set up audio and RF parameters without transmitting.
With the PSM 900 personal monitor, audio has never sounded so good and required so little effort.  “The audio quality of the PSM 900 system is remarkable!” raved Earl Neal, monitor engineer for country superstar Toby Keith. “The use of colors in the LEDs makes the system easy to read at-a-glance, and I really like the construction of the transmitter and pack. I can’t wait to use a rack of these on tour.”
Pricing and Availability
Priced at $1,650USD (without earphones) or $1,800 (with SE425 earphones), the PSM 900 will ship in early to mid 2010. The systems will be available with and without premium Sound Isolating Earphones. The P9R wireless bodypack receiver and P9T wireless transmitter are available as separate components priced at $676USD and $974 respectively. All pricing listed is MSRP.
The PSM 900 carries a two-year limited warranty and can be purchased at select retail partners. Visit www.shure.com for a list of authorized dealers.
PSM900 Feature Summary
·       Robust RF Performance
o   Highly efficient 36 MHz tuning bandwidth with optimized frequency ranges allows more channels on-air
o   Precision front-end RF filtering significantly reduces RF interference for a cleaner, stronger RF signal, fewer dropouts, and less audible artifacts
o   Up to 20 compatible frequencies per frequency range for up to 20 different mixes
o   Up to 1,440 user-selectable frequencies
·       Unprecedented audio quality with patented Audio Reference Companding
·       Scan and Sync for simplified setup with no need for additional accessories
·       MixMode® Technology to balance the level of two separate channels while simultaneously listening to both signals in both ears
·       Cue Mode™ allows storing and monitoring of up to 20 different stage mixes on one bodypack for quick and easy reference
·       Low profile, all-metal bodypack is the thinnest available, rugged and loaded with innovative features
·       LCD menu with grouped menu items for easier user interface



About Shure Incorporated
Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world’s leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones and wireless microphone systems for performers and presenters, award-winning earphones and headsets for MP3 players and smartphones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice whenever audio performance is a top priority.
Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, The United Kingdom, and the United States.



Originally posted 2010-01-15 17:32:50.