Whether to go or not is the question. That’s what I thought as left Florida for North Dakota in February. I was putting my touring efforts where my mouth goes as I reasoned EVERYONE there would come out to my concerts since:

A. They were already stuck at home with nothing to do.

B. Being ensnared inside they would seriously consider coming out to attend a full contact Tidily Winks championship, so MY event would be a shoe-in.

C. Just knowing somebody from Florida was coming to their state during questionable weather to do ANYTHING would peek their curiosity enough to venture outside.

D. My boldness might spark their extreme inquisitiveness to see if my fingers would actually be able to move at all.

Not only did I get good turnout at all of my events, the media was extremely supportive and I received an enormous amount of press promoting the shows because (well, see A thru D above!)

Again, my point. If you are building a tour, sometimes planning the unlikely is exactly what you should do. Not that wisdom in your strategy is anything but crucial, but I tend to enjoy a sense of adventure and often show up opposite of when most folks would even think of traveling, providing a nice chance for everyone to socialize.

That’s why I tour the Orkney Islands, two ferry rides north of Scotland; Dingle Ireland, the westernmost city in the EU; Invercargill New Zealand, likely the furthest city south in the world, and every town I can find that’s over 100 degrees Fahrenheit, or so cold when you throw a cup of coffee in the air it turns into snow.