I recently had the opportunity to go to a Quinceanera Show and was quite amazed in what I had seen at the show.

In Phoenix, there is quite a huge Latino community and that was evident at this particular show. Due to the fact that the show’s organizers hosted the show in the heat of the summer (where we have had 25 days straight of 100 degree weather) they did not expect the large overflow crowd. The line for the fashion show was never ending. Never underestimate the Latino market, as the show was busy from beginning till end.

 

On the down side, there is an element of business owners who may have not been taught the basics of running and marketing a business the proper way and that was quite clear in several booths where a florist may have been sharing a booth with a photographer or where DJs had an 8×10 piece of paper displaying the name of their company written with a Sharpie.

 

The dresses that the beautiful young women wore, were absolutely spectacular. The size of the dresses were something out of Cinderella and the vibrant colors were extremely beautiful. The floral arrangement were just as spectacular.

 

I was impressed with my dear friend Mrs. Zoe Hancock, who teaches etiquette here in Phoenix, who’s booth was swamped with young ladies anxiously awaiting to learn protocol from an expert who will help them raise their confidence, sit with grace and have higher standards.

 

There were dancers who were very creative and talented who busted out their moves to keep any party going. Quinceanera Magazine is a national magazine that will help with all aspects of putting a Quinceanera together.

 

As I mentioned earlier, there were DJs who have no concept of running a business. Being a well rounded DJ is more than just spinning the tunes. You need to learn business ettiquette, have a plan and not be satisfied with the status quo. I being Latino myself can speak with authority when I say that traditionally, Latino families were raised to settle and be thankful for what we had and never aspired to become anything more than what we were.

 

But there is hope so long as you have a vision. Don’t settle for being mediocre. Be the best that you can be and learn from people who have established themselves in the business community and don’t be afraid to learn. There is no reason you should be making $150 for a seven or eight hour event when you have more money invested in equipment and music.

 

Don’t settle for, “Gee but I like what I’m doing.” It is great to have passion and enjoy your trade, but the workman is worth his hire. Quinceaneras are a big business, and there is no reason why you should not take a bigger bite out of the whole enchilada. 

Originally posted 2011-08-26 08:44:19.