And the people that were starting to follow your venue are now turned off because you just made them listen to a bad band.” 

Dave Goldberg is a jazz guy in L.A. But his “open letter to venue owners” will ring true in a lot of places outside of La-La Land. An excerpt…

Just the other day I was told by someone who owned a wine bar that they really liked our music and would love for us to play at their place. She then told me the gig paid $75 for a trio. Now$75 used to be bad money per person, let alone $75 for the whole band. It had to be a joke, right? No she was serious. But it didn’t end there. She then informed us we had to bring 25 people minimum. Didn’t even offer us extra money if we brought 25 people. I would have laughed other than it’s not the first time I’ve gotten this proposal from club owners. But are there musicians really doing this? Yes. They are so desperate to play, they will do anything. But lets think about this for a second and turn this around a little bit

 

Great piece. You can read the whole thing here.   Here’s more…

 

But here’s where the club owner doesn’t get it. The crowd is following the band, not the venue. The next night you will have to start all over again. And the people that were starting to follow your venue are now turned off because you just made them listen to a bad band. The goal should be to build a fan base of the venue. To get people that will trust that you will have good music in there every night. Instead, you’ve soiled your reputation for a quick fix.

 

If you asked a club owner, ”who is your target demographic?” I doubt they would answer ”the band’s friends and family.” But yet clubs operate like it is.

 

… would you expect the chef’s friends and family to eat at your restaurant every night? How about the dishwasher, the waitresses, the hostess? Or how about the club owner’s friends and family? You see,when you start turning this argument around, it becomes silly.

 

 

http://www.scribd.com/doc/78468650/La-Club-Owners

Originally posted 2012-02-22 20:26:40.