OK Go! exploded into popular mindspace with their now-infamous treadmill video for the song "Here It Goes Again."  So it was somewhat ironic…

(read, stupid) when their record label–EMI–refused to allow the video for "This Too Shall Pass" to be embedded in forums and blogs. Which is what made the first video go viral…

Back in January, guitarist Damian Kulash posted an open letter ripping his own record label about their video policy. Then the band got to work and got funding to make another video for the same tune. And this one is embeddable…

See the original

Originally posted 2010-03-04 18:40:08.