Among the major announcements at SNAMM, was the acquisition of Nimbit, pioneers of direct-to-fan music sales and promotion, by Presonus.
The acquisition extends PreSonus’ strategic vision of empowering musicians and audio professionals with an ecosystem of products and services.
At the evening press event, the companies also unveiled—and demonstrated in real time—the first integration between their products: PreSonus Studio One™ 2. The audio-production software now includes instantaneous delivery to the Nimbit platform, making it possible for musicians to create, sell, and promote their music and audio tracks from one solution. In the live demo, a track was recorded and mixed on PreSonus Studio One™ 2, and for sale on the artist’s facebook page, in under 15-minutes.
“Nimbit’s direct-to-fan platform and underlying technology is light years ahead of the competition,” states PreSonus CEO Jim Mack. “We see such a bright future for their business model, even beyond the music industry, that we decided to acquire the company.”
Nimbit allows artists to:
—Instantly sell and promote their music and audio the moment it is created.
—Sell MP3s, CDs, merchandise, and event tickets through beautiful stores for their Facebook pages, their Web sites, NimbitMusic.com, and services like Jango, FanBridge, and PledgeMusic.
—Create sharable, interactive promotions for Facebook, Twitter, and email that feature music and video players, messages to fans, and free downloads to drive sales.
—Grow their fan base and understand their fans better thanks to detailed analytics and sales reporting.