VIENNA, Austria — November 2, 2011 —
With more than three decades of drumming alongside notable acts such as B.B. King, Quincy Jones, Edgar Winter, Chuck Rainey and currently Juice Newton, among a long list of others, Rick Latham relies on HARMAN’s AKG Drum Set Groove Pack as he continues to stress the importance of perfectly delivered sound on stage and in the recording studio.
“I’m known for my sound, always have been, so I can’t stress enough the value of a true sound coming through speakers,” stated Latham, who has written one of the most influential drumming guides in the past 30 years – Advanced Funk Studies. “AKG is legendary – it’s the standard in microphones, so it’s an honor to be associated with a company whose products have been a part of my equipment list for decades.”
With AKG D112 and C451 microphones in his home studio, Latham now also snaps on the Groove Pack for sessions, while he records tracks ranging from television, commercials, movies and records. Focusing on his projects – Rick Latham and the Groove Doctors and Groove Junkies to his DVD entitled All About the Groove – the Groove Pack is a perfect fit for Latham.
“Everything I do signifies ‘groove’, so AKG’s Groove Pack just seems right,” continued Latham. “The Groove Pack is an amazing assortment of mics that offers quality for any drummer, no matter what their skill level. With its $399 price tag, the affordability and quality and brand recognition aspect is amazing.”
As one of the best-known drummers in the industry, Latham continues to offer clinics based on his acclaimed book and DVDs, showcasing AKG microphones and their impact on music. Written more than 30 years ago, Advanced Funk Studies continues to claim the rights as one of the most highly respected educational tools around the world.
“Drumming is a brotherhood and we rely on each other to ensure our brothers sound great and utilize the best equipment possible,” Latham said. “Working alongside AKG, I can get the message out to my professional peers, students and up and coming musicians about the quality, durability and reliability of AKG.”
Adding to his AKG microphone collection, Latham also boasts a Soundcraft Spirit mixing console, Crown amplifiers and Lexicon plugins in his studio. “I’m a HARMAN guy for sure. The company offers the industry’s best and my sound is proof.”