There is an obvious list of things you will need:

·       A camera 

·       Some lighting

·       A computer

·       A location

·       Editing software (like Final Cut Pro, Adobe Premiere, iMovie, etc.)

·       post production software (like After Effects)

The camera and software part may sound expensive if you don’t have it, and it is. But odds are you know someone that has it, or can let you borrow it. Let’s assume these items are for the most part attainable. The lighting is a whole other matter that I’ll go over in detail in later installments.

So who are you? Are you a band? How many members in the band? Are you a solo act? A singer? An instrumentalist? Obvious questions and easily answered, but these are things to consider before planning your video. What about the song? Is it a riotous party funk-out? A moody dirge? A love song? An instrumental? A shredfest? All these things factor into the scope of your video because, well, more people means more money, more lighting, more space needed, more time spent. If you are dead set on doing a live performance video, and your band is mainly a live act and that’s what you want to highlight, then there are some things you will need to consider to achieve that: a venue, multiple cameras, lighting for the whole band on stage, an audience willing to be there for two or three performances of the same song, a way to record the live sound. Expensive, and not many ways to trim that down either.

You can probably tell I  am not a fan of the live concert music video. I have done them, and they were difficult, high-pressured shoots that don’t for much in the way of creativity. The coverage needs to be the band, on stage, and the audience. How many ways can you spice that up? How many times have you seen it before? Still, some bands can make a great video presentation for themselves on the strength of their personalities in a plain room by themselves, but for our purposes, I am going to focus on making a music video using a pre-recorded track, with a little creativity. And no money.

Well, almost no money.

In the next installment, we’ll talk about interpreting the song into a visual medium, and discuss the various approaches and what they entail. In later installments we’ll cover everything from purchasing a camera, doing green screen shots, to editing, and everything in between.

Stay tuned! 


Michael Aaron


Originally posted 2011-03-09 03:24:53.