Every March, music industry people join up with tech and film geeks as they converge upon Austin Texas for South by Southwest (SXSW). What began as a local music festival in 1987 has morphed into a set of three festivals and conferences — Film, Interactive and Music — with more than 2,000 performers playing in more than 90 venues and they are all trying to score a record deal… 

Originally posted 2011-03-13 01:05:05.