EASTWEST Introduces PLAY 2.0 at NAMM 2009
ANAHEIM, CA, JANUARY 15, 2009 — EASTWEST, the industry leader in soundware development and distribution, is offering users additional control over the company’s PLAY-Powered instruments with the introduction of PLAY 2.0, which adds editing capabilities.
Available as a paid download from the company’s website, www.soundsonline.com and www.soundsonline-europe.com, the “editor” featured in PLAY 2.0 is the same software that the company uses to program its PLAY-powered virtual instrument collections.
“When we originally designed PLAY, it was intended to offer a powerful but easy-to-use interface for users to playback the included sounds,” says EASTWEST Founder and Producer Doug Rogers. “Now with PLAY 2.0, musicians who like to customize our virtual instruments will have the same software tools we use when we create the virtual instruments.”
Since 1988, EASTWEST (soundsonline.com) has been dedicated to perpetual innovation and uncompromising quality, setting the industry standard as the #1 producer and distributor of sample CDs and virtual (software) instruments. With over 30 years’ experience in the audio industry, founder and producer Doug Rogers has the expertise in music production to understand the creative tools professional musicians need. The recipient of numerous gold and platinum records including Recording Engineer of the Year, and over 50 international awards, Rogers is featured in The Art of Digital Music: 56 Visionary Artists and Insiders by David Battino and Kelli Richards.
QUANTUM LEAP is a wholly owned division of EASTWEST. Quantum Leap Virtual Instruments are mostly produced by multiple award-winning producer and composer Nick Phoenix. Some of the larger productions, such as Symphonic Orchestra and Symphonic Choirs are co-produced by Doug Rogers and Nick Phoenix.